Apology and Psychology

The Role of Apology in Negotiation

Is “I’m sorry” the hardest phrase to say? Does it matter whether you mean it? This essay examines the critically important issue of apology, and how and when an apology can be helpful or harmful in a negotiation. Reviewing the latest empirical work, the authors discuss the purpose, type and timing of an apology, to ensure that any apology given accomplishes its goals.



Jennifer Gerarda Brown & Jennifer K. Robbennolt, The Role of Apology in Negotiation, in The Negotiator's Fieldbook 425 (Chris Honeyman & Andrea Cupfer Schneider eds., 2006).

Leave a Reply